Business Details
10 Years
experience
Your Premier Fitness & Nutrition Partner in Portsmouth & Kingston, NH
At On Target Fitness, we have redefined the fitness experience for adults seeking personalized, results-driven training. Founded in 2016 by Alec Liberman, a certified functional strength coach with a background in the U.S. Marine Corps, our approach combines expert coaching, tailored workouts, and nutrition guidance to address the unique challenges of busy lifestyles, past injuries, and aging. Our small group personal training sessions offer individualized attention while fostering a supportive community where members build strength, lose fat, and achieve lasting energy improvements.With over 150 five-star reviews, we pride ourselves on progressive strength training, cardiovascular health, and injury prevention, all supervised by certified professionals. Our 90-day money-back guarantee reflects our confidence in delivering measurable results, and our Portsmouth and Kingston locations serve communities including Exeter, Rye, and Brentwood. Recognized with awards like the NH SBA Entrepreneur of the Year, we remain committed to transparency, no hidden fees, and a focus on real, sustainable health transformations.
Services
Small Group Personal Training
Nutrition Coaching
Progressive Strength Training
Injury Prevention
Weight Management
Cardiovascular Health
Defy Aging Programs
Details
- Year established: 2016
Highlights and features
- We offer small group training at half the cost of traditional 1-on-1 sessions with personalized programs.
- Our workouts are logically progressive, avoiding random exercises for systematic strength gains.
- Nutrition coaching focuses on common-sense eating without restrictive fad diets.
- Expert supervision ensures safe, injury-preventive training tailored to individual needs.
- 90-day money-back guarantee reflects confidence in our proven systems.
Associations and certifications
- Mike Boyle Level 1 Certified Functional Strength Coach
- World Obstacle Course Race Level 1 Coach
What people say
Personalized workouts
Expert coaches
Supportive community
Lasting results
Injury prevention
Services
Small Group Personal Training
Our small group personal training combines individualized attention with community motivation. Each session features customized workouts under expert supervision, ensuring proper form and progressive strength gains. Clients benefit from structured programming that logically advances weekly, fostering accountability and camaraderie while avoiding generic routines.
Nutrition Coaching
Nutrition coaching focuses on sustainable, real-food strategies tailored to individual goals. Coaches create personalized meal plans, provide grocery shopping tips, and offer ongoing support to improve energy levels and overall health. This service avoids restrictive diets, emphasizing practical, long-term lifestyle changes.
Progressive Strength Training
Progressive strength training programs systematically build muscle and endurance through logical exercise progression. Each workout is customized to individual capabilities, ensuring safe, measurable improvements over time. Coaches adjust routines to align with evolving fitness levels and goals.
Injury Prevention
Injury prevention focuses on safe exercise modifications for clients with past injuries or limitations. Expert coaches supervise sessions to ensure proper technique, reducing re-injury risks. This service collaborates with physical therapists to create sustainable, low-impact training plans.
Defy Aging Programs
Defy aging programs enhance mobility, strength, and vitality for older adults. Tailored workouts address age-related challenges, improving balance and functional fitness. Coaches emphasize low-impact exercises to maintain independence and quality of life.
People
Alec Liberman
Owner
Alec Liberman is a Mike Boyle Level 1 Certified Functional Strength Coach and former U.S. Marine Corps Captain. He founded On Target Fitness in 2016 after three years in corporate wellness and personal training. Recognized as Results Fitness Business Owner of the Year, he combines military discipline with fitness expertise to create effective, community-driven programs.
Ryan Yurista
Head Coach and Co-Owner
Ryan Yurista serves as Head Coach and Co-Owner, bringing expertise in functional training and client motivation. He oversees program development and ensures adherence to high coaching standards across both Portsmouth and Kingston locations.
Katie Massey
Coach
Katie Massey specializes in nutrition coaching and women's fitness, creating personalized plans that integrate seamlessly with busy lifestyles. Her approach emphasizes sustainable habits and community support for long-term success.
Jezreel Sims
Coach
Jezreel Sims focuses on strength training and mobility improvement, helping clients overcome physical limitations through tailored exercise programs. His coaching style prioritizes form, safety, and progressive development.
Emily Breslin
Coach
Emily Breslin specializes in cardiovascular health and endurance training, designing programs that enhance energy levels and overall wellness. She emphasizes client education and motivational support to maintain consistency.
Questions
What services does On Target Fitness offer?
We provide small group personal training, nutrition coaching, progressive strength training, injury prevention programs, and defy aging fitness solutions tailored to individual needs.
How are workouts personalized?
Each client receives a customized program based on their goals, fitness level, and injury history, with adjustments made weekly to ensure progressive results.
Do you accommodate clients with injuries?
Yes, our coaches modify exercises for clients with past injuries or limitations, working closely with physical therapists to ensure safe, effective training.
What areas do you serve?
We serve Portsmouth, Kingston, Kittery, Eliot, Exeter, Rye, and surrounding New Hampshire communities through our two gym locations.
Is there a money-back guarantee?
Yes, we offer a 90-day money-back guarantee if you're not satisfied with our programs or results.
How do I start training?
Book a free consultation and strategy session at our Portsmouth or Kingston location to discuss your goals and begin your fitness journey.
