Business Details
31 Years
experience
Your Partner in Fitness Production Excellence
Founded in 1995, Mega Mace has established itself as a leader in fitness production, driven by a commitment to innovation and quality. Our expertise spans consultation, development, and full-scale production of fitness content, ensuring seamless execution from concept to completion. With decades of experience, we collaborate with top-tier trainers and brands to create dynamic programs that resonate globally. Our process emphasizes storytelling and authenticity, transforming workouts into engaging experiences that inspire audiences. Recognized for pioneering projects like P90X and DailyBurn's streaming library, we combine technical excellence with a deep understanding of fitness culture.Our team's dedication to refining methodologies ensures every project meets the highest standards. We prioritize client collaboration, ensuring visions are realized with precision and creativity. Our work has redefined home fitness, generating over half a billion dollars in sales for key clients. Beyond production, we mentor trainers to excel on camera, fostering talent that drives industry growth. This combination of experience, innovation, and client-centric focus solidifies our position as a trusted authority in fitness media.
Services
Fitness Production
Consultation
Development
On-Set Direction
Post-Production
Details
- Year established: 1995
Highlights and features
- We've produced over 50 workouts for industry icons like Tony Horton.
- Our team pioneered the first fitness streaming library for DailyBurn.
- We integrate on-set expertise with post-production mastery for seamless results.
- Our process emphasizes authentic storytelling to engage modern audiences.
- We've collaborated with leading brands like Beachbody and DailyBurn since 2004.
What people say
Best experience ever
Superior workout quality
Creative freedom
Constant innovation
Passion for fitness
Services
Fitness Production
We create high-impact fitness content from concept to completion. Our team specializes in capturing dynamic workouts that balance technical precision with engaging storytelling. With expertise in both studio and location shoots, we produce content that resonates with diverse audiences while maintaining the integrity of each trainer's unique style.
Program Development
Our development process combines fitness expertise with entertainment principles to create market-ready programs. We collaborate closely with trainers to refine workout structures, enhance presentation techniques, and optimize content for various platforms, ensuring both effectiveness and viewer engagement through innovative methodologies.
On-Set Direction
Our directors bring decades of fitness media experience to every shoot, guiding talent and crew to achieve optimal results. We specialize in creating authentic performances that translate workout intensity to screen, using specialized techniques to maintain energy and focus throughout production.
Post-Production
We enhance raw footage through professional editing, sound design, and visual effects to create polished final products. Our post-production team specializes in maintaining workout intensity while ensuring technical excellence, delivering content optimized for both traditional and digital distribution platforms.
Talent Coaching
We train fitness professionals to excel in on-camera presentations, focusing on communication techniques, energy management, and audience engagement strategies. Our coaching helps trainers translate their expertise into compelling visual content that maintains workout effectiveness while captivating viewers.
People
Mason Bendewald
CEO/Founder
Industry pioneer with 25+ years experience creating groundbreaking fitness content. Directed P90X and developed DailyBurn's streaming library. Recognized for innovative storytelling techniques that transformed home fitness programming.
Johnny Love
Production Designer
Visionary designer responsible for transforming challenging locations into inspiring fitness environments. Created iconic sets for Blackfire and Cyberobics programs, blending functionality with aesthetic innovation to enhance workout experiences.
Jason R. Morgan
Legal Counsel
Harvard-educated attorney managing corporate affairs with expertise in entertainment and fitness industry contracts. Ensures legal compliance while supporting strategic business growth through meticulous contract management and negotiation.
Questions
What makes Mega Mace different from other fitness producers?
Our unique combination of fitness expertise and entertainment storytelling creates content that engages audiences while delivering measurable results, proven by our work on P90X and DailyBurn.
Can you work with international fitness brands?
Yes, we've collaborated with global brands like McFIT in Germany and Technogym in Italy, adapting our production expertise to diverse cultural and market requirements.
Do you produce both studio and location-based content?
We specialize in both environments, having transformed unique locations like Key Biscayne bridge areas into premium fitness sets while maintaining studio production excellence.
How do you ensure workout effectiveness in video production?
Our directors train alongside fitness experts to understand program goals, ensuring technical accuracy while maintaining the energy and engagement needed for effective visual instruction.
What fitness formats do you produce?
We create diverse content including home workout programs, streaming fitness libraries, and branded content for digital platforms, adapting to current and emerging fitness trends.
How do you develop on-camera presence for trainers?
We provide comprehensive coaching in storytelling techniques, energy management, and audience engagement to help trainers translate their expertise into compelling visual content.
